In the past few days, there’s been a scramble.
The moment our Indian Prime Minister Mr. Narendra Modi vocally motivated us to celebrate this Diwali by shopping from the local vendors, brands all over India are trying to cash in with some pretty quirky campaigns.
Taking nothing away from good marketing, how the companies have woken up now presents an ironic situation. It will surprise you to know that Byloapp, Central India’s first hyperlocal platform has #vocalforlocal at its core of operations, even before this hashtag got coined for the very first time.
Byloapp is an annotation for ‘Buy Local’, which already has been the focal point of this budding startup since the very first day. This whole pandemic situation has given the hyperlocal dealers a very hard time during the lockdown, and buying from local and domestic brands will surely be a harbinger of festive cheer for them.
Hyperlocal market is a major driver for the Indian economy, and the COVID-19 pandemic has made travel to longer distances less frequent, which has brought about a huge paradigm shift in the buyers’ behaviour. This is where Byloapp has been so impeccable with its services, with building a solid hyperlocal sector right the main focus of this refreshing startup.
With a proper infrastructure already set to revolutionize the hyperlocal market, Byloapp is now geared up to bring the countless hyperlocal merchants online, by featuring them, digitizing them and bringing them revenue and growth, this festive season and beyond too.
Byloapp’s vision is now perfectly in line with the entire nation’s vision after the Prime Minister’s national address a few days ago. Yes, it’s time to puff out our chests and proudly state to everyone that we have been #Local4Diwali.
Making this a habit is definitely going to work wonders for India.
Let’s try to ensure that the Buy Local initiative doesn’t end with us just purchasing the Diwali diyas from vendors. Stick to everything DESI this Diwali!
